We’ve been taught since childhood to have big dreams and to know that we can achieve anything that we put our minds to.
But what if you’re dreaming about finding clients for your photography business?
We’re all for vision boards and speaking life into what you want, but simply visioning about clients isn’t enough to bring them to your front door… or to your website!
You need to add a dash of action to that Magic to make it a reality.
“Action is the antidote to despair.” ―Joan Baez
So, what action steps can you take to start getting lovely clients into your biz?
Meet Yourself Where You Are
Stop waiting for the ‘right-time’ to get yourself out there. You’re a photographer right now, not tomorrow, it’s time to start acting like one.
We know deep down that there’s no such thing as perfection, so share those photos, introduce yourself as a photographer when asked, and please, please go and click publish on that website.
Your clients can’t find you if you’re hiding.
Meet Your Clients Where They Are
It’s time to get social and we know for some that social media can seem like a minefield.
It can sometimes feel as if you’re in the middle of a ping-pong patch with everyone and their dad shouting at you to be authentic, know your algorithms, add a pixel, create viral content, engagement is key, buy ads but don’t boost posts.
It’s enough to give anyone Analysis Paralysis!
Here’s the thing, don’t let all of that stop you from connecting with potential clients. Yes, all of that jargon above is important, but so is getting out there. You can find a million and one YouTube videos breaking down the latest Instagram algorithm or what a Facebook Pixel is and how to add it; but they won’t do anything unless you show up and be visible.
So, what’s step one with getting social? Find your fit. Not every platform is for everyone. Yes, Instagram is obviously crazy visual and would naturally be your first platform of choice, right? But if Insta feels like new ground, start with what you know and build up. Maybe Facebook is the place for you, maybe that’s where most of your friends are… Friends who will share your posts and photos while you get to grips with Instagram?
BUT DON’T POST FOR THE SAKE OF POSTING! We know, no one likes being shouted at, but it’s super important so we want to make sure it sinks in for those that are skimming this post. Don’t post for the sake of it, think about your post as a mini story with a reason. Who is it aimed at? Venue holders, potential brides, vendors, food bloggers? What feeling do you want the post to illicit, what action do you want them to take?
When it comes to social media it’s all about finding your sweet spot and making it work for you.
“But what if I haven’t got a portfolio?”
Get one! It’s time for some tough love honey. Stop sitting on the sidelines, a beautifully crafted selection of images isn’t going magically appear neatly packaged under your vision board. Go out and grab some, you’ve got lots of options:
- Second shoot at a wedding.
- Contact a local venue and see if they would like new images for their website or marketing material.
- Make a list of 20 food / travel / lifestyle/ family/wedding bloggers and see what content they have coming up and what they need images for.
It’s all about getting yourself out there, offer your services and while you’re doing that, you’re learning invaluable skills such as, networking, marketing, advertising as well as building relationships.
You can also do this if you already have a portfolio! Referrals and word-of-mouth beats Facebook ads hands down every time.
Know Your Self To Check Yo’ Self!
We’re talking about your branding here. Boo Hissssssss, it’s that scary B word.
The funny thing is, branding doesn’t have to be scary, it really boils down to a few key elements:
Who Are You: This is all about you, your story, why photography speaks to you and your personality.
Who You Serve: Who do you want to work with?
What You Offer: Are you a baby whisperer? Or have that uncanny ability to capture those precious behind-the-scene moments at a wedding?
Now, does all of this come across on your website? Your website is your storefront, is it clearly you? Not sure?
Well the best way to find out is to ask for feedback.
Go on, ho ahead, choose a few of your nearest and dearest and ask them to check your website. If you’re not sure they’ll give you honest feedback? Maybe they might tell you what you want to hear? Don’t fret my pet, you can ask them specific questions to answer:
- What 5 words would you use to describe the brand
- What 5 words would you use to describe my website
- What 5 words would you use to describe my clients
Once you get the feedback, have a think about those words, do they describe you, your brand or your clients?
Did someone say minimal when you were going for warm?
Maybe you could sit down with a friend and watch them as they navigate your website (without you back-seat-driving!), is it easy for them to move around, did they find anything frustrating or confusing?
We know finding clients can seem like searching for the holy grail, but you don’t have to be Indiana Jones, you just need to be you, be professional and be consistent.