The Purpose of PBA is to become the premier community for female photographers and help them grow into their best selves!
We believe in community over competition, having a positive mindset, and being open, helpful and non-judgmental.
We aim to support photographers to create and run a thriving photography business, and live a happy & fulfilled life.
LIFTING EACH OTHER UP
SHARING WHAT WORKS
INSPIRING one anOTHER
POSITIVity & encouragement
You have a dream to create a successful photo business, and to build a better life for yourself and your family.
When you invest in your future through our products, you’re creating a meaningful change in the world by helping children's wishes come true.
but running a successful and profitable business where you also feel excited, inspired, and fulfilled - well that’s a whole different story.
Maybe you’re struggling, overwhelmed, and finding it hard to find the time to pursue your photography dream?
is one thing, but running a successful, profitable and sustainable business where you also feel excited, inspired, and fulfilled - with clients waiting in line for you - well, that’s a whole different story.
Maybe you’re struggling, overwhelmed, finding it hard to find the time to pursue your photography dream?
Maybe you’re just starting out and looking for some guidance on where to begin or how to have the right mindset to succeed?
Or maybe you’re an established pro, but you’ve lost your inspiration to continue growing your business, and need a spark to reignite your love of photography?
In fact, you may be surprised by my own story…
Whatever your struggle is, we’re here to help!
Look, I get it…running a photography business is one thing,
Look, I get it…running a photography business
What’s your current situation?
I started PBA to give women a safe place to learn, to ask questions, and to feel part of an amazing community of like-minded people who share the same dream…
…a dream to become better than you are now. To grow. To learn. To thrive. To live a life on YOUR terms and to be able to feel fulfilled while working with something you LOVE, to provide for yourself and your family.
The photo industry can be a daunting place, I know…
Here at PBA, the first and foremost thing we believe in is
We believe that if we all help & support each other on our journey, by sharing, by giving, and by being humble and kind, we can all grow our businesses to new heights.
community over competition.
It’s a saturated market and there are lots of photographers who tend to get caught up in the hype of getting the most clients, creating the most beautiful images, or they feel the need to compete against their colleagues when in fact they should be cooperating with them.
7 years in the making, I’m thrilled to welcome You to Photo Business Academy (PBA).
Of course, there’s a few fundamentals needed, to run a successful photography business:
If you’re a doer, an action-taker, a goal-setter (with big dreams) - well, you’ve come to the right place. Sit back, grab a cup of delicious coffee, and get ready to absorb all the juicy posts on the blog, and watch some of the entertaining TV episodes.
Or, if you’re ready to go all in, come and join our tribe in the members vault where you’ll get access to an extensive course library of exclusive tools & resources, and join an amazing community where you’ll receive some jaw dropping perks.
I’m thrilled to have you with us!
Of course, there’s a few fundamentals you need to understand what’s required to run a successful photography business:
If you’re a doer, an action-taker, a goal-setter (with big dreams) - well, you’ve come to the right place. Sit back, grab a cup of delicious coffee, and get ready to absorb all the juicy posts on our blog, and watch some of our entertaining TV episodes.
Or, if you’re ready to go all in, come and join our tribe in the Members Vault where you’ll get access to an extensive course library of exclusive tools & resources, and join an amazing community where you’ll receive some jaw dropping perks.
I’m thrilled to have you with us!
All of this is fully possible. And we’re here to help educate, inspire, and empower you through the process.
a) You need an irresistible brand that attracts dream clients who rave about you to their friends and family.
b) You need a pricing structure that will support you full-time.
c) You need a strategic marketing plan that gets you booked months in advance.
I was young, inexperienced, a woman in a very male dominated industry, and I had no idea how to work a camera! But what I did have was a big dream, a few audacious goals and a hunger to learn.
A good work ethic, sprinkled with long nights, determination, and stubborn persistence, meant it didn’t take long until I achieved two of my biggest goals: to earn a full time income with my photography business and to receive both national and International recognition for my images.
Despite those successes however, I felt alone and unsupported. Apart from not having a clear path to follow, I often felt confused and unsure about what I was “supposed” to do. Maybe you can relate? I didn’t have friends I could brainstorm with, and most of the other photographers I asked for help kept their doors shut, preferring not to “reveal their secrets”.
Unexpectedly, I began receiving lots of messages from aspiring photographers who wanted me to teach them how to build their photography business.
I originally had no intention of becoming a teacher, but I was happy to share everything I’d learned and create a welcoming space for questions.
So, I began offering my first in-person workshops.
The first one sold out in just 7 minutes! To say I was shocked is an understatement! The positive reaction from students who attended was overwhelming and very humbling.
Soon I started being invited to speak at International photography conferences. I was shy, and had never spoken in front of a crowd, but I found myself touring all over Europe and South America to give motivational talks about business and how to reach your goals. The response was huge, and I was privileged to share the stage with some of the biggest names in the industry!
During this period, I realised that there’s so much MORE to life than building a successful business. To be truly happy, we need to create a dream LIFE. This includes our energy, our health, our routines, our relationship and our mindset.
Over the last few years, I've read 100+ books, gone to many seminars, joined an incredible mastermind, and learnt as much as I could about the worlds of self-improvement and business growth.
When I began to release my own negative beliefs that were holding me back, I was inspired to create a place where female photographers could learn, connect, and be inspired by each other…
It was a difficult period, and at times I felt like giving up.
Thankfully, my story took another turn…
7 years ago, when I was pregnant with my second child, I had the idea of becoming a professional portrait photographer.
- OPRAH WINFREY
Multi award-winning photograger Gabriella Soutine is the founder of Photo Business Academy and host of the new online TV series The Photo Business Show.
Originally from Sweden, Gabriella is a strong advocate for the concept of community over competition, and is passionate about helping female photographers build a business and life they love.
Soutine has trained over 3,000 photographers around the world, through workshops, seminars and courses, including in the U.S., Costa Rica, Brazil, Argentina and Mexico.
Information & Inspiration
Browse our Collection of Blog posts,
Freebies and Videos to Help You Grow.
Entertaining Online Show
Watch the WebTV Show that Helps You
Create a Business and Life You Love.
Resources & Community
Access our Extensive Course Library
with Exclusive Tools and Member Perks.